Catalogues provide customers with both an inspirational view of their lives (through high-end, styled photographs) and access to discount and sale offers designed to drive quick purchase

The current data states that consumers are spending 28 minutes each and every week reading catalogues – so why not make sure that it is yours, rather than your competitors!

A catalogue provides you with an opportunity to showcase your most desirable or most discounted products, targeting customers at two different points in the buying cycle, whilst being readily available in their hands. 

With a media environment constantly changing in technology and increasingly shifting media consumption behaviour, one media communication strategy that historically Australian consumers love, is not only holding its own but actually growing in demand and results – and that’s catalogue and flyer distribution.

This maybe via bulk letter box drops, with the postie via Australia Post, direct mail targeted strategies and inserts in suburban, regional or metro daily papers or even FSI’s in magazines (free standing inserts), it’s an ever increasing media solution for retailers and many other businesses looking for a direct ROI.

If you are looking to consider developing a flyer or catalogue and distribute it to your target audience-  there are many options and its very much now a science on the best strategies to employ for various options available and also how this strategy may work in conjunction effectively with other media activations – eg social and Adwords and even traditional media.

With our deep understanding of the retail marketing and broad experience in this space, we can provide our clients with insights that they never believed possible. Our analytics team takes a deep dive into consumer market reports from Nielson, Roy and Morgan, Mosaic, Market find, Census, Spend Data and others to create a complete view of the customer, wherever they may be.

This allows us to recommend campaigns that are designed to convert to sales, targeting specific metro, regional and suburban environments. Detailed customer targeting allows Retail Media Hub to better understand the customer, recommend campaigns that they are more likely to engage with and therefore help you to grow your business.

Retail Media Hub work with all major print & distribution companies in Australia with volume arrangements in place and best practice targeting tools, allowing RMH to be the most competitive in terms of all distribution options including with our key partners Salmat, PMP/ IMPG and Australia Post and all Australian press and magazine publishers for inserts + mail houses. With printing contacts across Australia & New Zealand, with 10+ yrs plus relationships and volumes, we can keep shipping costs and warehousing costs low by dealing directly with the printer to deliver straight to the distribution point and then on to the customer – no mess, no fuss, no expensive storage fees for you + of course the most competitive rates and servicing in the industry.