In a world were digital devices are taking up more and more time in the lives of Australian consumers, it can be easy to think that catalogues are no longer a viable way to reach consumers and get them interested in your brand. This couldn’t be further from the truth. Catalogues are stronger than ever and one of the best ways to get in touch with consumers.
According to The Real Media Collective, in the last financial year, catalogues reach over 20 million Australians, which was more than both television and commercial radio. It also saw a 2.6% growth in circulation meaning more and more people are able to receive them.
It’s not just the reach that makes Letterbox Media a viable advertising option, but also how consumers interact with it. Consumers see catalogues as a way to shop without leaving home, and as a tool to check prices and come up with ideas. As such, they’re a fantastic way to get brands into homes, while still allowing consumers to fully control when and how they engage with it.
So when you’re looking for a way to reach and engage with consumers, look no further than Letterbox Media.
“B&T Nov/Dec 2018 – Issue 2828”