RMH can navigate with your business on the best option available from the various distribution tactics available to homes, units, businesses and even sampling in-malls and busy street locations and train station! There is several options available all with different pro’s and con’s and RMH is the best equipped to ensure you make the right decision for your next distribution campaign whether it’s a flyer, catalogue, sample or custom article.
Options available are:
- Australia Post UAM (unaddressed mail) using geo zoning and profiles with an Australia Post employee to deliver your article. Guaranteed delivery every time and highly credible. Ability to target residential and commercial (business) locations.
“Australia Post can give you access to up to 11.3 million letterboxes for community notices or up to 8.6 million letterboxes for other advertising…”*
“83% of people take the catalogues, flyers and brochures they receive with normal addressed mail into the house.”*
- Australia Post addressed article using first party databases or external second party verified data (which RMH can also source via various data partners including Prospect Shop and Impact List) self addressed with the recipients detail on the mail piece – enveloped or adhesive labelled. Higher cost but highly targeted effective method of direct mail.
“Address data is based on fact, not assumptions, and is updated regularly. This helps you to reduce advertising wastage, by printing only the quantities you need.”*
- The more mass approach at significantly lower costs as bulk mail to the household Australia wide using our preferred supplier partnerships of Salmat, PMP and Reach Media in New Zealand. Flyers of a variety of sizes and stock weights are possible here + catalogues from a 4pp to 64pp plus more custom jobs like magnets, stickers, samples etc.
Benefits of this approach other than significantly less cost than the Australia Post options are the ability to use data targeting (internal and external) to hit your audience far more effectively and efficiently using data profiles like Roy Morgan, Census, Mosiac etc. Geo zones are possible down to CCD level also so combined with this level of audience overlays, we can target your customer very accurately = a greater ROI for your next campaign with RMH.
* Source: Australia Post 2018
