Due to the rise of online video, it’s no longer possible to rely on all your targeted eyeballs watching only traditional broadcast television, with audiences increasingly wanting to watch video content and programming where and when they want. An online digital campaign has therefore become a necessity, with today’s audience consuming content on digital devices more and more every day.
This is a market that is rapidly changing and evolving, with an array formats, options and media buying methods. One common solution is a pre-roll ad, which is an advertisement that plays before content the user wants to view. Pre-rolls, which are often repurposed TV ads that are sometimes shortened can be very effective, but aren’t the only option.
The Retail Medium Hub team will evaluate your brand and objectives to come up with the best video solution for your business. This can be isolated via a YouTube campaign or a more diverse audience targeted buy across a DSP into a wide array of video properties.
By using iVideo as one of your media solutions, you will benefit from:
- The ability to leverage film assets to drive production cost.
- Targeting Capabilities – demo, affinity, time of day, contextual behavioural and keywords.
- Capitalise on the rise of catch up TV.
- Easy to measure results.
- Less competitive clutter in pre-rolls.