A programmatic marketing platform is a newer addition to online marketing that allows for highly targeted campaigns. The most widely available and cost-effective form of programmatic advertising is known as real time bidding (RBT). This is where we use Demand Side Platforms (DSPs) to purchase online ads for clients in real time in an auction style marketplace.
Why is programmatic management effective?
- It wastes less money on poorly-target impressions or impressions delivered to fulfil a bulk inventory purchase.
- Allows businesses to move away from broad, segments based buys to finely grained, individual buys.
- Enhances your knowledge of your ideal customer based on what works for your campaign at an individual impression level.
- Its more effective at targeted the desired customers across all addressable environments.