TV advertising is one of the most popular ways to reach a large number of viewers and at an extremely fast rate. It is highly effective as most people watch TV in their leisure time, which means they are usually giving their full attention to the show and the ads aired.
BENEFITS AND ADVANTAGES OF TV ADVERTISING
Immediate Credibility
Television advertising is considered much more trustworthy than digital ads. Why? because most of the well-known, trusted companies have been using tv ads for centuries, unlike the new, upcoming companies who mainly advertise online. Unfortunately, due to an increased number of online scammers, there is a lot of fear from consumers to purchase online from unknown businesses. By advertising on tv, it immediately builds more trust for your brand and adds credibility.
Reach Large Audiences Overnight
Television advertising is incredible at reaching large audiences! Simply put, NO other kind of media allows you to reach as many people with a single advertisement!! While mobile phones and PC’s are becoming more common, they are still not quite as predominant as a TV in the living room (and most households have more than one TV which increases your reach further). Millions of people watch their favourite show, series, sports or news each day which means that by running a campaign for approximately a month, a commercial has the highest chance of reaching their targeted audience.
Television Ads Can Now Be Targeted More Effectively
Thanks to cable television, we now have a massive range of channels which allows us to target many specific audiences. For example, to reach stay-at-home parent you can buy daytime slots, or to reach the young market, you can buy MTV or YouTube spots. Toy companies advertise during weekend morning cartoons on children’s channels.
Local digital publications can run ads aimed at local consumers, while niche websites may run lucrative ad campaigns that take advantage of the more intense audience engagement on these sites. Combine the broad reach of television with the targeted reach of websites, and the result is usually more effective marketing.
Create Emotion and Empathy Which Leads To More Engagement.
By combining music, video, Jingles, slogans, etc, it delivers a complete story which creates more of an engaging messages and helps brands to be more memorable. This is why TV ads are more powerful and engaging than most marketing formats and programmatic paid advertisements.
Large corporations and big companies have successfully managed to convey a convincing message to mass audiences thanks to television and appealing commercials.
Television Is an Unmatched Medium for Demonstration
While text and static graphics can combine to make powerful and memorable ads, there’s nothing quite like television for demonstrating a product or service. Audience engagement is greater when viewers can see a product in action by watching a demonstration. This is the evidence that people want to see for themselves, how its done, how its used, the benefits, etc. Demonstrating a creative and high-quality product through a live-action commercial will help to sell it.
Marketers are discovering that when you combine the online world and television, this will create the most effective ad campaigns. By reinforcing with TV advertising and the so-called offline channel your product would have more opportunities against your competitors.
So whether you want to advertise your website or whether you want to increase ad revenue on your site, you’re wise to look to the world of television advertising.
Television continues to be the most sought-after medium to give a product the “credibility”
Our Team at RMH are experts at planning and buying television campaigns for any industry and on any network. Our combined experience and strong media relationships will provide you with a variety of great benefits ultimately maximising your ROI.
Please get in touch for more information on TV Advertising or for a FREE marketing consultation. It would be our pleasure to assist you!